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New trucks invigoratedrivers, reinforce imageof quality at Reser’s

Published Monday, February 08, 2010

When Reser’s Fine Foods unveiled a new look with its packaging and marketing in 2009, part of that change was the addition to its delivery fleet of 35 new viper-red Kenworth medium-duty trucks complete with new graphic wraps on the van bodies. “These new Kenworth trucks represent a significant investment, and we’ve been ecstatic over their performance,” said Dennis Fullan, corporate fleet manager for Reser’s at its corporate headquarters in Beaverton OR. Reser’s, a manufacturer and distributor of refrigerated food products, operates a fleet that includes 55 Kenworth medium-duty trucks. Among its new Kenworth trucks ...

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