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Corporate culture provides Wal-Mart competitive advantage

Published Monday, July 01, 2002

With 3,200 stores in the US and more than $200 billion in annual sales, Wal-Mart sits firmly atop the Fortune 500, because it is a relentlessly profit-driven company, Jan Mauldin, formerly director of marketing and community programs for Wal-Mart, told the 111th annual convention of the International Association of Refrigerated Warehouses. The meeting was held in San Antonio, Texas, April 13 to 18, 2002. Mauldin currently is a consultant in private practice. While profit is the goal, service is the process, Mauldin said. The folksy appearance of Wal-Mart is not makeup on a hard, hidden corporate face; it ...

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