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TruckSkin chosen as fleet graphics provider

Published Thursday, May 01, 2003

TruckSkin, a division of digital graphics pioneer Britten Media, announced that General Motors Isuzu Commercial Truck LLC has agreed to market Morgan Corp's TruckSkin to its low-cab-forward dealers. A patented, changeable “second skin” vinyl outerwear for truck bodies, TruckSkin allows fleet owners to market their own products or those they carry without paying the cost of billboards. Unlike its “rolling billboard” predecessors that rented truckside as an advertising medium, TruckSkin lets the fleet owner own the medium, bringing recurring revenue and marketing potential. General Motors Isuzu Commercial Truck is offering to provide marketing support for TruckSkins installed on ...

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